Final Digipack and Print Ad Designs

These are the final designs for the digipack and print ad.

We decided to use this dusky sunset picture to help connect to Lawrence's influences, I then contrasted the colours the help exaggerate the silhouettes of the trees and bushes, we chose the picture on the sunset to tie in with the album name which is night. We decided to use a computer style font to tie in with the electronic style of music that Lawrence produces, originally the album title was in black but we decided to change this to white for two reasons, the first was to help it stand out in the crossword style arrangement we went for and the second was to help it tie in with the text on the back cover.



To obtain this picture I used an SLR camera, I then increased the length of time the shutter was open for, this in turn lets more light in creating the blurred traffic effect, i wanted to create this effect to help tie in with the time lapse footage in the pop promo and by doing so linking the promotional package together. I used a male actor for the inside cover but kept him at a distance so the audience can not see his face this helps create the illusion of the artist but still keeps him anonymous, this idea came from the fact that Lawrence wanted to remain anonymous and that in this genre of music the artist is generally faceless and mysterious. A suburban street was used because as a group we decided this would be more suitable than a busy city as Lawrence's much has a ambient feel. We also used the same font for the thank yous at the bottom of the inside cover, we felt we should include thank you;s as this is Lawrence's first album and by using the same font the digipack ties together nicely.


I used the same technique with the SLR camera to achieve this photo for the print ad, we felt that using another traffic image would really help to tie the promotional package together and give it excellent marketing power. We used that same font to also aid this,. We then placed to quotes on the slant in conjunction with the blurred traffic to help capture the audiences eye, we originally wanted the text to be in white but this didn't stand out as well as the black text. We also included a web address on the print ad so that fan or interested consumers could contact Lawrence or preview his work.