As editor I'm pretty busy right now and I don't have too much time to experiment with Photoshop and create a whole digi-pack idea. However, Ive had a few goes creating just a rough album cover. By doing so it means that I am in a better position to support Nicola with the final designs should she need it. Please ignore any borders or mistakes around edges of the design- I saved screenshots in .tiff on the Mac and had to convert them to .jpeg on windows to upload to blogger and this has meant a few errors occurred.
Whilst Nicola and Maya are concentrating on Urban and outdoor shots, I decided to go a little 'crazier'. I shot a series of photographs using nature but tyring to bring in fun elements, after being inspired by Four Tet's album designs. The above picture is a leaf of a rubber plant with strategically place smarties!
Firstly I used the Magic Wand tool on Photoshop to cut out the grey background as it was quite dull. I also decided to flip the leaf as i thought it was more logical for the leaf to be that way around. I put on the text that I would need,- artist name and album name. I use the text bend tool to fit 'From the Earth' around the leaf.
To further progress the design I used the magic want tool and eraser tool to make a better cut-out around the leaf as the 1st edit still had some of the grey background remaining. I also changed the background colour to a subtle cream- many brighter colour didn't work and made it look quite amateur. I decided to move the text onto the leaf and changed the font style as I believe the 2 font styles were too conflicting before. If i were to complete this idea I would look into font styles more and add bar codes, copyrights and promotional stickers etc.
Another design I played around with was just the smarties on their own. I think the concept is eye catching and something that would make you pick the album up- and also remember it. The original photograph was the similar to the finished design but I just had to alter image size and canvas size to make it an appropriate size for the album cover. If I had more time I would have cut the background out- however this proved too problematic when I first tried- and added logos etc.
The following are my rough attempts at designing a print ad to promote Lawrence's album, Including the original image.
I used the image from my 2nd album design as I felt it was easier to make into a print advert. I purposely had the background a slightly different colour from the album cover background to promote the actual image of the album. However I did use the soften tool on Photoshop around the edges of the album design to make it blend into the print ad better. I wanted to keep Lawrence name dead centre and obvious because as a new artist his name needs to be projected and remembered. I put the quote in a central position at the top as I believe a great majority of consumers will by an album based on critics responses.
After Maya commented that maybe the text was too bold and contrasted with the softness of the images I decided to have a play with font styles. I changed font colour to purple and changed it to italics- this looks a lot softer and quite understated but still manages to stands out from the background. I also added an embossed grey border to look like the advert is raised from the page and make it look a bit more classy.
No comments:
Post a Comment