Analysis of Pop Promos

Zero 7- Crosses

This music video is from the same genre as the song we are choosing

to make a music video for. This music video uses cartoon style images

which go with the lyrics and the images also move with the beat of the music,

the start of the video uses images of people playing drums in time

with the music which is visually interesting. This video has a kaleidoscope feel to it as

it moves from a small circular image out to reveal a bigger image,

with all the images moving in time to the beat of the music. It then moves in to a zoetrope

style which works well with the basic animation style, that makes this concept based

video. The band are a fairly anonymous band and the use different

artists for the vocals on their tracks so the band are using their videos to keep themselves

anonymous which works well for the style of band they are as a lot

of bands from this genre do choose to remain anonymous.